Digital Marketing and SEO Specialist

The Digital Marketing and SEO Specialist is expected to implement strategic digital marketing plan, develop and enhance Maison D’Vie website and social media presence by using analytics to track and measure performance, identify gaps in content, staying up to date with changes in technology. The ideal candidate has a strong Fashion, e-commerce and multichannel customer background and will be able to identify marketing opportunities and present strategies to improve customer engagement and traffic across digital channels.

Main Responsibilities

• Develop a corporate strategic digital marketing plan
• Support in the development, implementation, tracking, analysis and optimization of our digital marketing campaigns across all digital channels.
• Develop a comprehensive social media for tactical events, ensure strategic and effective content planning and quality production of timely rich content pieces
• Write creative and engaging content for blogs and advertisements
• Create data driven solutions for marketing efforts.
• Optimize online own channels (social media and website) ensuring effective SEO programs.
• Creating high quality SEO content
• Updating content to keep up with new trends and best SEO practices
• Monitoring and analyzing website and social media traffic, search results, and SEO performance to develop strategies for improvement
• Conducting keyword research using dedicated software, and generating new keyword ideas for target markets
• Conducting off-site analysis of web SEO competition
• Provide detailed monthly reports and analytics on digital performance

Experience

• Tertiary education in Digital Marketing or related subjects preferred
• Strong Fashion, e-commerce and multichannel customer background are mandatory
• Prior work experience in SEO analysis

Qualifications and Skills

• Strong understanding of the target audience and Fashion industry trends
• Full English proficiency is required
• Excellent written and verbal communication, interpersonal, and analytical skills
• Intermediate computer literacy is required e.g., MS Office
• Working knowledge of web analytics tools and ad serving tools
• Thorough understanding of web design and site structure
• Good knowledge of back link analysis
• Good knowledge of target markets and competitors